For my audience research i asked a number of questions to 7 members of the public. 5 of these 7 people were within my target audience and the other 2 were of an older generation that my film wouldn't initially be targeted at. All 7 people were asked the same questions, some were about their consumption of film, how they view target audience of different media products and what they thought of my idea.
What have you learnt?
I learnt that people within my target audience much preferred streaming a film to actually going to the cinema or buying a DVD. Also i learnt that most of the people i interviewed said that they go to see a film depending on what they see online about the film or what their friends say about it.
What was the general consensus towards your own idea?
All the feedback on my idea was very positive, many people said that only having one character in the opening made it a bit more intriguing and mysterious, this was good for me because i spent a long time working out wether i should include more characters in my opening. Also a couple of people said that him being alone might give them the idea that he's lonely and possibly troubled, this is exactly what i wanted to convey. I was also surprised to see that both the adults i interviewed who weren't in my target audience said that it was an idea and an opening the mint attract them to go and see the film.
What developments/changes will you be making to your own idea based on these opinions?
All the opinions were very positive towards my idea and i therefore don't believe any further changes need to be made.
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